Virtual Reality

Why to make 360 VT Project

A virtual tour lets you see a place on the screen in a way that is most similar to actually experiencing it in real life. Virtual Tours can generally contain many different types of media and tools, such as photos, panoramas, videos, and audio. While others might already consider a single photo slideshow or video a virtual tour, we consider a virtual tour to be based on a panorama with interactivity options.

What is the difference between a panorama and a virtual tour?

A panorama is comparable to a ‘flat’ photo with a wider field of view. If you want your panorama to come to life, you need to project this image inside a sphere. This is what will give you the impression of actually being there – You can then pan around, look up, down, left and right, and feel. Smaller photos are 2D, the bigger one is an interactive panorama.

Technically, a virtual tour is the transformation of a flat panorama image into a spherical format. The virtual tour allows the viewer to walk virtually through your scenery using his computer, TV, or mobile phone. Within this virtual tour, you can show panoramas, videos, photos, floor plans, or maps and you can play different sounds depending on where your viewer looks (immersive audio). A special virtual tour format lets you see a section of the captured zone on your screen (like you would actually see it if you were looking in one direction) and you can tell the viewer to turn left, right, up, or down, as you would do with your head.

Growing Popularity of 360-Degree Content

  • The market for virtual reality is expanding at a rapid pace, and the location-based VR market is quickly following suit. With the development of new technologies like 3D, 4D, 5D, and advanced VR content, 360-degree videos have been introduced in VR and have become one of the notable trends in the global gaming content market. These camera systems are known to record the entire 360-degree view of a scene simultaneously. 
  • The entertainment sector has witnessed prominent advances with the help of these advanced technologies. Various digital arenas and mainstream platforms of gaming are poised to grow with the rising demand for immersive environments. With the high-quality content being produced with the help of advanced camera systems, the popularity and acceptance of location-based VR are expected to grow and witness the massive potential for the VR market, over the forecast period.  
  • Early 2019 released statistics from YouTube show that around 3.1 million people are subscribed to YouTube’s official VR channel that hosts the best VR-ready 360-degree videos. Similarly, a report from Tech Trends estimates put that that Facebook is currently hosting around 1 million 360-degree videos which have generated around 580 million views so far.
Publishing on Google Street View

Yes. Publishing to Google Street View is a great way to extend your marketing so you and your business can reach an even bigger audience. When searching for your business on Google, your customers will see the 360º imagery that the photographer captured and will be able to virtually visit your business.

Related projects

Get In Touch

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Pin It on Pinterest

Share This