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Virtual Reality

Why to make 360 VT Project

A virtual tour lets you see a place on the screen in a way that is most similar to actually experiencing it in real life. Virtual Tours can generally contain many different types of media and tools, such as photos, panoramas, videos, and audio. While others might already consider a single photo slideshow or video a virtual tour, we consider a virtual tour to be based on a panorama with interactivity options.

What is the difference between a panorama and a virtual tour?

A panorama is comparable to a ‘flat’ photo with a wider field of view. If you want your panorama to come to life, you need to project this image inside a sphere. This is what will give you the impression of actually being there – You can then pan around, look up, down, left and right, and feel. Smaller photos are 2D, the bigger one is an interactive panorama.

Technically, a virtual tour is the transformation of a flat panorama image into a spherical format. The virtual tour allows the viewer to walk virtually through your scenery using his computer, TV, or mobile phone. Within this virtual tour, you can show panoramas, videos, photos, floor plans, or maps and you can play different sounds depending on where your viewer looks (immersive audio). A special virtual tour format lets you see a section of the captured zone on your screen (like you would actually see it if you were looking in one direction) and you can tell the viewer to turn left, right, up, or down, as you would do with your head.

Growing Popularity of 360-Degree Content

  • The market for virtual reality is expanding at a rapid pace, and the location-based VR market is quickly following suit. With the development of new technologies like 3D, 4D, 5D, and advanced VR content, 360-degree videos have been introduced in VR and have become one of the notable trends in the global gaming content market. These camera systems are known to record the entire 360-degree view of a scene simultaneously. 
  • The entertainment sector has witnessed prominent advances with the help of these advanced technologies. Various digital arenas and mainstream platforms of gaming are poised to grow with the rising demand for immersive environments. With the high-quality content being produced with the help of advanced camera systems, the popularity and acceptance of location-based VR are expected to grow and witness the massive potential for the VR market, over the forecast period.  
  • Early 2019 released statistics from YouTube show that around 3.1 million people are subscribed to YouTube’s official VR channel that hosts the best VR-ready 360-degree videos. Similarly, a report from Tech Trends estimates put that that Facebook is currently hosting around 1 million 360-degree videos which have generated around 580 million views so far.

How Can a Virtual Tour Improve SEO for Your Business?

1. Google Algorithm Favours Virtual Tours 

The Google search engine algorithm is designed to interact with and prioritize websites and content that incorporate new technologies such as a virtual tour. In this competitive digital world, businesses with virtual tours are going to rank much higher than their competitors that do not choose to have one. The reason Google favours businesses with virtual tours is that these 360 views allow users to have easy accessibility into a space and SEO is all about catering to the user’s needs and behaviours.

2. Google Tours Increase Duration Spent on Site 

When users tend to spend more time on the site, Google automatically picks up the signals that this page is an attractive and informative one that will benefit other users. Therefore, the trick is to incorporate content that visitors will have to engage with for an extended period of time so that it feeds into the SEO algorithm. A Virtual Tour does just that as visitors will spend time scrolling and exploring through the space and its engaging nature can catch one’s attention a lot longer than usual. Therefore, having a virtual tour on your business page boosts dwelling time and your ranking on Google.

3. Google Tours Increase Clickability 

irtualDid you know a survey done by Google themselves, showed that users who view a business with a virtual are twice as likely to book a reservation with them? Virtual tours build trust and transparency as users who are searching for a hotel or a restaurant want to be able to see a space before making their reservations to avoid being disappointed. If you want to prove yourself as a legitimate and trustworthy brand, a Google tour will garner more clicks, which inevitably increases your SEO ranking.

4. Virtual Tours Garner More Shares

The more engagement there is with your Virtual tour, the higher your search engine visibility becomes. Being active and constantly sharing content on a social platform immediately puts you one step forward. With a Google My Business account, you are able to share more pictures as well as your virtual tour, which engages with your audience. Furthermore, Google tours can be uploaded to social media sites such as Facebook or Youtube. Not only will this get you organic views, users will also be able to easily share links to their friends and constant content engagement is a cocktail for a great SEO strategy.

Source: the redmarker.com

Publishing on Google Street View

Yes. Publishing to Google Street View is a great way to extend your marketing so you and your business can reach an even bigger audience. When searching for your business on Google, your customers will see the 360º imagery that the photographer captured and will be able to virtually visit your business.

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